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  1) What is a   conglomerate  in the media industries?  A large company that owns smaller companies 2) What is a  subsidiary ? A smaller company owned by a larger company 3) What are the benefits for media companies of  vertical integration ? maximising profits,reduces financial risks 4) What are the benefits for media companies of  horizontal integration ? allows companies to gain shares and power 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. walt disney and universal,provtor and gamble 6) What is  convergence  and what device has changed the relationship between audiences and producers?  convergence is the fact that we can access all media on one device Now read  this article about Facebook’s acquisition of Instagram  and answer the following questions: 7) Why did Facebook buy Instagram for $1bn?...

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW=Q3 is  a strong response so now the challenge is to reach that level or higher throughout the exam EBI=easy mark misseds in q1 always read the question carefully, longer answert needed for q6,annotate unseen text 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 Q2: 1 Q3: 6 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Q3 because of my use of analysis of feautures from the advert. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Q6 i feel i scored lower because i was a bit confused with the question        5) Finally, write a  new , detailed paragraph for...

  1) Write a definition of a  passive  audience: an audience that accepts messages within a piece of media without challenge 2)  Write a definition of an  active  audience: an audience that engages and responds to media in different ways and can challenge it 3) Write a definition of the  hypodermic needle  theory: that audiences are passive and will accept anything injected into their mind 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: Arsenal  FC (football)    > Why:  because its been a part of me since i was a kid . DIVERSION/E...

 1) What information do media companies use to create a demographic profile of their audience? age,gender,education,social class,job,home 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? So its easier to reach your target customer. 3) What are the seven different Pychographic groups?  The aspirer, The explorer, The reformer,The mainstreamer,The succeeder,The struggler,The resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Reformer=Seeek enlightenment The explorer= they seek discovery The aspirer=They seek status The mainstreamer=They seek security The struggler= They seek escape The resigned= They seek to survive The succeeder=They seek control 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! i THINK I AM A SUCCEEDER BECAUSE I ONLY REALLY BU...