audience effects theory

 


1) Write a definition of a passive audience: an audience that accepts messages within a piece of media without challenge

2) Write a definition of an active audience: an audience that engages and responds to media in different ways and can challenge it

3) Write a definition of the hypodermic needle theory: that audiences are passive and will accept anything injected into their mind

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.
PERSONAL IDENTITY: Arsenal FC (football)  
 > Why:  because its been a part of me since i was a kid .

DIVERSION/ENTERTAINMENT: Rainbow 6 Siege
 > Why: A very fun game that makes me feel like a member of the millitary
RELATIONSHIPS:Kanye West
 > Why: My favourite artist and i am following his journey through mental health issues and patiently waiting for his albums even though they are neveer on time





































































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