OSP: Introduction to influencers

 1) What years did YouTube, Twitter and Instagram launch?

2005,2006,2010


2) What is the definition of an influencer?

An influencer is a person with enough publicity to change opinions on things on people



3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Tyler Gregory Okonma 17.6 Million on instagram and is well known for recent collaborations with Fortnite,Converse, and the LA Dodgers, aswell as 6 grammy nominations just this year.


4) How big is the influencer industry according to the article?

$8b dollars by the end of 2019

5) What are the problems associated with being an influencer?

Easy to experience controversy, high expectations, consistant posts

6) Why is it suggested that audiences actually like being sold products by influencers?

They have a personal connection with the influencer.

7) What representation of beauty is often found on Instagram or other influencer sites?

Unrealistic representations littered with AI, filtered and just untruthful images

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

They can be both positive and negative for example Jack Doherty who is notorious for starting problems and then hiding behind his bodyguards and was recently arrested for drug possesion. But then there is people like Lil Uzi Vert who pushes self love and life appreciation















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