Demographics and psychographics

 1) What information do media companies use to create a demographic profile of their audience?

age,gender,education,social class,job,home

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? So its easier to reach your target customer.


3) What are the seven different Pychographic groups? 

The aspirer, The explorer, The reformer,The mainstreamer,The succeeder,The struggler,The resigned

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

Reformer=Seeek enlightenment

The explorer= they seek discovery

The aspirer=They seek status

The mainstreamer=They seek security

The struggler= They seek escape

The resigned= They seek to survive

The succeeder=They seek control

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!

i THINK I AM A SUCCEEDER BECAUSE I ONLY REALLY BUY BRANDS I KNOW ARE RELIABLE.






























































































HI SIR






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