industries:ownership and control

 1) What is a conglomerate in the media industries? 

A large company that owns smaller companies

2) What is a subsidiary?
A smaller company owned by a larger company

3) What are the benefits for media companies of vertical integration?
maximising profits,reduces financial risks

4) What are the benefits for media companies of horizontal integration?
allows companies to gain shares and power

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
walt disney and universal,provtor and gamble

6) What is convergence and what device has changed the relationship between audiences and producers? 
convergence is the fact that we can access all media on one device

Now read this article about Facebook’s acquisition of Instagram and answer the following questions:

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
Money:After launching on android and adding one million users a day it was clear that this was actually a competitive network and facebook were worried about rival bidders


8) What is the name of the media billionaire who used to own Fox? 
Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 
Fox
Marvel
Lucasfilm
Pixar
Dreamworks
NAtional geographic
ESPN
ABC
Muppets studio
HULU
10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. They get TV shows such as Modern FAmily and the Simpsons which at the time where very big Tv shows. They also get the rights to the Xmen which further allows them to extend their marvel connections allowing them to merge them all together ultimately resulting in a large profit.






































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