Radio launch csp

 1) What radio stations were offered by the BBC before 1967?

Radio home, the third, and light


2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
BBC radio 1,2,3
3) What was pirate radio and why was it popular?

 it was popular in the 60s becuase it was a less boring platform for pop and rock as it was a non commercial broadcast
4) Why did pirate radio stop broadcasting in 1967?

because of the marine broadcast offences act
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

By using the host of a former pirate radio station on launch and playing similar types of music all day

6) What was 'needle time' and why was it a problem for BBC Radio?

Was the 5 hours of music per day limit and it was a problem as people thought it would mean no more records

7) How did BBC Radio 1 offer different content to previous BBC radio stations?
It was non stop pop music whereas the other stations were some classical music but mainly talking


8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
the first Radio 1 dj was Tony Blackburn and these new djs caused upset as they were former pirate station DJs


9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

By the use of sound effects and jokes as well as competitions to win rewards and consisten popular bands playing

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

By Tony designing the studio to look like Radio Carolines and playing the same music as the pirate shows while also stealing their hosts

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
15-29 year olds
2) Why did Radio 1 initially struggle to attract young listeners?
Because at the time the BBC was almost universally considered boring for young people and they had been consistantly using the pirate radios beforehand
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

They had personal relationships as they might of heard their favourite band on the radio, they may also get this because they were familiar with Tony Blackburn frtom Radio caroline
There is also personal identity as the radio host tended to interact with the fans
it provides information as it allows listeners to discover new artists

4) How is the BBC funded?
TV licenses
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

The preffered readsing is that teenagers would love the host and the music played and would pick it over pirate stations

The oppositional reading is that the target audience would find it boring and its just old people trying to be young again.













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