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industries:ownership and control

  1) What is a   conglomerate  in the media industries?  A large company that owns smaller companies 2) What is a  subsidiary ? A smaller company owned by a larger company 3) What are the benefits for media companies of  vertical integration ? maximising profits,reduces financial risks 4) What are the benefits for media companies of  horizontal integration ? allows companies to gain shares and power 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. walt disney and universal,provtor and gamble 6) What is  convergence  and what device has changed the relationship between audiences and producers?  convergence is the fact that we can access all media on one device Now read  this article about Facebook’s acquisition of Instagram  and answer the following questions: 7) Why did Facebook buy Instagram for $1bn?...
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hw2

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  In the image i can see a young boy who looks very frustrated and tired with a caption saying “Dig toilets, not graves” The possible deeper meaning to this is most likely being to tell people that children are dying because of poor sanitation in certain areas. The advert communicates to the audience that they could help save people with their donations.An audience could react in many different ways some examples being that they help the child by donating to water aid, they could feel bad for the people but not do anything, or just not care at all depending on the audience This is an advert for Coca cola which is a billboard that shows a temperature next to the words “[blank] reasons to refresh yourself”The advert is relying on the temperature which is 102 degrees fahrenheit(very hot) to say that if its hot you would need a refreshment that refreshment being coke.This may cause a person seeing this advert want coke due to th heat which symobolizes that its a good drink for when its...
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CSP I, Daniel Blake

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1) What is independent cinema and how is it different to Hollywood blockbusters? They are not funded by conglomerates, Have  a lower budget, funded by local industries 2) What is I, Daniel Blake about? An old Man who suffered a heart attack and isnt able to work and is then wronged by the conservative government. 3) Who directed I, Daniel Blake and why is this important? Ken Loach and it is important because he is against the conservative government 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Projecting onto house of parliament 5) What unusual or creative marketing methods were used to get audiences talking about the film? Premier in Newcastle,Projecting quotes from the film onto houses and walls, #weareallDanielBlake 6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office? £2million budg...
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