HEAT CSP
1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.
A UNIQUE QUALITY EXPERIENCE CELEBRITY NEWS AND AN ALL INCLUSIVE APPROACH
2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?
Celebrity news: heat is the beating heart of the
showbiz world. We ensure heat readers are
always in the know and give them conversation-
starters they can show off about to their mates down
the pub. Our journalists have the answers to the
questions before they’ve even been asked. We help
celebrities to talk about their biggest secrets and we
find the funny, wherever it’s hiding.
3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
FASHION AND LIFESTYLE
4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.
FEMALE/MALE: 90% / 10%
AVG AGE: 37
AGE PROFILE: 52% AGED 15/34
(14% 15-24, 37% 25-34)
SEGMENT:
MARITAL STATUS: 57% MARRIED
or living with partner
Media language
1) How are the cover lines written to make the audience want to buy the magazine?
THEY USE DRAMA INVOLVING THE ROYAL FAMILY OR CELEBRITIES OLDER PEOPLE WOULD KNOW
2) What are the connotations of the Heat colour scheme on this particular front cover?
VERY BOLD AND EYE CATCHING BUT ALSO COLOURS TYPICQALLY ASSOCIATED WITH FEMALES
3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)
2) What are the connotations of the Heat colour scheme on this particular front cover?
VERY BOLD AND EYE CATCHING BUT ALSO COLOURS TYPICQALLY ASSOCIATED WITH FEMALES
3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)
THERE ARENT A LOT OF EXAMPLES OF MAKEUP AS THE PHOTOS ARE PAPPARAZZI
4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.
4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.
IN TATLER IT IS NEARLY ALL SERIF WHEREAS IN HEAT ITS NEARLY ALL SANS AND OR BOLD LETTERS
Media Representations
1) What type of celebrities appear on the front cover of Heat? List them here.
CHERYL COLE LIAM PAYNE AND VICTORIA BECKHAM ALL OLD POP STARS AND FORMER ROYAL FAMILY MEMBERS.
2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
THEY ARE REPRESENTED NEGATIVELY USONG GOSSIP AND DRAMA
3) How are women represented on the cover of Heat? Think about both images and cover lines here.
THEY ARE REPRESENTED NEGATIVELY USONG GOSSIP AND DRAMA
3) How are women represented on the cover of Heat? Think about both images and cover lines here.
THEY ARE REPRESENTED AS FEMININE AND UNFAITHFUL
4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class) TATLER REPRESENT A VERY POSH AND HIGH NROW PART OF SOCIETY WHEREAS HEAT REPRESENT WORKING CLASS AND LOW BROW PART OF SOCIETY INVOLVING CELEBRITY DRAMA WHILE TATLER USES FASHION AND RICH TRADITIONS.
1) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc. IT ENGAGES AUDIENCES WITH "JUICY" DRAMATIC STORIES AND DRAMA THAT PEOPLE WILL BE VERY INTERESTED IN
2) What are paparazzi images and why are they crucial to the front cover of Heat?
SO THEY CAN GET AS MANY STORIES AND GOSSIP AS POSSIBLE
3) How does the front cover juxtapose text and images to create contrast and narrative on the front cover of Heat?
BY CLUSTERING A LOT OF TEXT AND PHOTOS TOGETHER.
4) What do these two magazines suggest about representations of social class in the British media?
2) What are paparazzi images and why are they crucial to the front cover of Heat?
SO THEY CAN GET AS MANY STORIES AND GOSSIP AS POSSIBLE
3) How does the front cover juxtapose text and images to create contrast and narrative on the front cover of Heat?
BY CLUSTERING A LOT OF TEXT AND PHOTOS TOGETHER.
4) What do these two magazines suggest about representations of social class in the British media?
THEY REPRESENT TWO COMPLETELY DIFFERENT CLASSES WITHIN THE UK BEING THE RICH AND THE SLIGHTL6Y LESS FORTUNATE AND THEY SUGGEST THE POSH PEOPLE ARE MORE INTO FASHION
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