Represent

 1) What is an advertising campaign?

A series of adverts with a singular theme (e.g the Mountain Dew Felicia The goat campaign)


2) What is the objective of the NHS Represent campaign? 

To get more BAME blood donors to save lives



3) What does this advert want people to do once they've seen it (the 'call to action')? 

Donate Blood to those who need it.

4) Why is the advert called 'Represent'? 

So the Asian , Black , and ethnic minorities are represented within the community of blood donors


5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Ade Adepitan is a wheelchair basketball player

Lady Leshurr is a UK grime artist

Nicola Adams Olympic champion boxer




6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?


that there are not enough donors and there are so few that there are empty chairs

7) How does the advert match the key conventions of a typical urban music video?

The quick shots, The actual artist singing the lyrics, The name of the song at the start of the music video




8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

By using people of different minorities. Using a female rapper, using a disabled actor.


9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

BY using a black rapper and black basketballer which are racial stereotypes the opositional reading might be they dont wqant to donat because of these stereotypes


10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

LAdy Leshurr on the roof wearing relatively casual clothing and the background looks very industrialised










































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