Omo csp

 


1) What year was the advert produced?
1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
Typically, women were represented as very beautiful all the time.They were also oversexualised and objectified.Women were also expected to be housewives and mothers (doing all the work around the house)


3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
It promotes OMO as one of the best brands for whitening clothes. The font did look like a comic book.


4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
   it suggests that women are meant to be housewives and do most of the cleaning.
5) Why is a picture of the product added to the bottom right of the advert?
So people shopping know what it looks like
6) What are the connotations of the chosen colours in this advert - red, white and blue?
Patriotism as they are the colours of the UK flag and it is symbolic of the 10 year anniversary of the ww2 victory.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
It uses the repitition of white bright and whiteness and brightness to emphasise how good the product really is
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
That they must be housewives and that they must always look good, this is shown by the use of excessive makeup on the woman.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preffered reading is that this is a really good product and that it would really help the women clean
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here? The oppositional reading is that it is sexist as it shows the women doing the work and it patronises women withingh the anchorage text.



































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