Newspapers: Daily Mirror - Audience and Industries

 


1) What is the Daily Mirror's audience? List the key statistics here.

Their key audience is upper working to lower middle class people typically aged 65+

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

They appeal as the story is about how a loved institutuion was done wrong by a large company and was blamed for that companies mistake

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Because it provides surveillence into what goes on in the world everyday all around

4) Why are print newspapers generally read by older audiences?

Because they havent accepted the shift towards a more technology sided world

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.


They are constructed with an interesting and scandal related splashhead aswell as presenting the ceo of the company at fault as a evil person
Industries

1) What company owns the Daily Mirror and why are they struggling? 


The Daily Mirror is owned by Reach plc (formerly Trinity Mirror), which is the UK's largest commercial news publisher, also owning the Daily Express, Daily Star, Sunday Mirror, and over 100 regional titles. 
Despite being a market leader, Reach plc has been struggling due to a combination of industry-wide headwinds and structural issues, leading to significant job cuts, including plans in 2025 to cut over 300 jobs. 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

It was allison philips who exposed partygate which was the tory government having a party under lockdown



3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

It used to sell upwards of 4 million however it has now gone down to around 600k

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

It has created a free app and moved most news to social media

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Immediacy
amplitude
continuity
negativity
predictability


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