OSP: Rashford & Kardashian - Language and Representation

 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 


Website:

.home page

.navigation

.central image

.Portfolio

.Banner image

.Self promotion


Instagram

.Profile picture

.Link to shop

.SElf promo

.Posts





2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

It shows books he has written in order to promote them, he sent an open letter to the pm,Promoting his free school meals

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Has IG highlights of brand. Owns a second hand clothes bussiness, Skins clothes and make up releases


4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

By giving free school meals and giving to those in rough positions during covid times


5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

By having her TV show as a background, has highlights for her brands, has links to her shops

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Lighting to show him more

low angle to make him seem more powerful

suit with connotations of sophistications


powerful pose



2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

His volunteer work with fareshare



3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 


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