Radio: KISS FM Breakfast show CSP

 

1) Read page 2. What is KISS FM's mission?

To see share and discover destinations through music


2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

15-34, 60/40 Female to Male split and i think middle to lower classes are the psychographic groups 

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

By promoting on social media and putting their stations on KISSS KUBE and posting clips online while hiring people that are already relatively famous

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  
Kiss Fresh plays newer music while Kisstory plays older music for the more aged listeners and it is available on the app and online


5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

By attending events, giving song requests, asking for shoutouts, following the brand on social media.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

I would say active as they are given many oppurtunities to interact with some ways being previously mentioned in Q5

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

They get a personal connection as in some of the clips its shows their friendship which gives the viewer or listener the feeling that they are involved in the group

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Its all stayed relatively the same with it being a majority audience of adults

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

the kiss fm breakfast show is more targeted at younger while BBC still was targeted to a younger audience it was a lot younger than kiss was.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?


Industry

1) When did KISS FM first launch and what type of station was it then? 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

5) How is KISS FM regulated and what can happen if they break the rules?

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