Galaxy Audrey Hepburn

1) What key conventions of TV advertising can you find in the Galaxy advert?
Audio, Slight dialogue, plot, intertextuality, written cod3es,slogan,logo,pack shots


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The slogan "why have cotton when you can have silk" implies that the chocolate is much smoother than other ones.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn is a very famous actress from the 50s Galaxy probably selected her because of the very sophisticated vibe of the chocolate


4) What is intertextuality?
when a media text references another media text


5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
 Romsn Holiday by the use of italian rivera and Gregory Peck loookalike


6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

father hero princess and helper but the hero turns into the helper and the princess becomes a hero



7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
the normality is the bus ride the diversion is the bus crashing the solution is the man in the car


8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

The guy in the car looks like gregory peck which is intertextuality


9) What representations of gender can you find in this advert?


The female character needs help which is an offensive sterotype

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

The man helps the women so she can go where she needs  to which further reinforces the stereotype of men being stronger than women. However the stereotypes are subverted with the woman becoming the hero in thhe end with the man as ahelpeer














HAPPY DENZEL




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